The “ Personal Branding Event for Professional Success” was an event born out of the fact that in today’s world, a powerful personal brand is not a "nice" thing to have for women, but a must have.  Effective Personal Branding gives women clarity in knowing what makes them unique by enhancing their self-awareness and knowing their worth both on a personal and professional level. Sponsored by Bank of Africa in partnership with Valentine Cake house, the event provided a platform for women of Mombasa to learn from some of their leading women of how they have successfully built their brands and shared pointers with participants. The notable speakers were, Leila Awale CEO, Tristar Properties Company and Sureya Roble- Hersi National vice chairperson, Sisters Without Borders Network.